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创维刘棠枝亲赴苏宁 彩电“第一主场”引力爆棚

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创维刘棠枝亲赴苏宁 彩电“第一主场”引力爆棚

10月30日,创维集团CEO刘棠枝亲赴苏宁,与苏宁易购总裁侯恩龙及苏宁彩电高层团队进行深入会谈。目前正值双十一大促秣马厉兵、囤粮备战之际,创维此举目的显而易见。

据悉,创维与苏宁开展战略合作以来,一直保持着高层互访的传统。在本次见面中,刘棠枝尤其提到对苏宁全面推动O2O模式运营,互联网零售发展的理念深度认同。在彩电产品迎来大决战的关键事件,创维需要与苏宁进一步深化升级战略合作关系。

首次跌破万元 创维携苏宁掀OLED普及风暴

根据第三方检测机构AVC数据显示,中国每卖出两台OLED电视,就有一台来自创维。这背后,体现的是创维在引领电视显示技术升级和迎合消费升级上的能力与地位。而创维OLED产品中,50%以上是由苏宁渠道售出。

在消费升级背景下,苏宁一方面将消费大数据开放给创维,帮助创维快速了解市场需求,调整产品结构,加大OLED等高端产品规模。一方面借助线下4000家门店优势,打造专属OLED体验区,并通过专场品鉴会,V购一对一服务,拉近OLED高端产品与消费者的距离。

刘棠枝表示,在此次双十一,创维将携手苏宁重点发力OLED产品的市场普及,10万台OLED大单专供苏宁渠道,55英寸OLED新品将首次跌入万元,再掀OLED的普及风暴。旨在拿出更好品质的产品让利消费者,让理想生活的概念从线上向线下传递。

不仅如此,创维还表示,双十一期间将开放自身官网、自媒体以及媒介渠道,为苏宁O2O购物节引流,全面冲刺销售目标。并在参观中,与苏宁黑电公司总裁陶京海立下OLED产品销量破万台的“投名状”,表达创维全力支持苏宁O2O购物节的决心。

目标50亿销售目标 创维苏宁布局多产业合作

据悉,此次会议中,双方还就2018年创维系在苏宁渠道签订了50亿销售任务。从刘棠枝和侯恩龙的会谈中,明显感觉到,互联网零售是双方的取胜之匙。此次创维高层团队集体来访,很重要的一个目的就是要占据苏宁互联网零售布局的先发优势。

云店是苏宁最核心的互联网产品,目前已经在南京、北京、上海、广州等一二线城市落地。刘棠枝表示,全面支持苏宁易购云店。参观中,他对苏宁无人店表现出了浓厚的兴趣,其称要为苏宁易购云店量身定制创维专区。与此同时,创维还将全面切入苏宁易购直营店,将创维线上线下产品向四五线市场深度覆盖,充分借助苏宁高密度的物流网络优势,提升市场渗透率。

此外,在2018年,创维还将携手苏宁进行金融、体育、物流等多产业布局体育方面结合PP体育版权及2018俄罗斯世界杯,独家打造PPTV内容定制版产品,并利用苏宁直播资源,进行引流合作。物流方面,苏宁将为创维自营电商平台商品提供整体的仓配服务,实现创维系产品最后一公里的配送。金融方面,双方联合发挥各自优势,为创维上下游客户,提供完整供应链金融服务。

伴随着创维的来访,双十一大战的枪声已经越来越响,海信、康佳、TCL、三星、夏普等一个个供应商接踵而至,为即将到来的苏宁O2O购物节的爆发做好了充足准备。

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责任编辑:许程林  JN1351
【延伸阅读】
新纪录! 苏宁彩电:整机保修2年,屏幕保修5年
苏宁易购O2O购物节发布会伴手礼 国米产品抢镜
苏宁金融2017新增会员破千万全产品线爆发式增长
国庆买电视不花钱?苏宁易购又出神操作!
苏宁的使命与担当:助力全面脱贫
股市得意,苏宁双十一更有新意
三星借苏宁主场推国米定制版电视
OLED市场大变天?双十一前苏宁重要客人有话说

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class="loupan-price">3800元/㎡</span> </li> <li class="clearfix"> <div class="loupan-name"> <a class="name" href="http://heze.focus.cn/loupan/20040464.html" target="_blank">鄄城金地首府</a> <div class="newest-tip"> <i class="arrow"></i> <a class="title" href="http://heze.focus.cn/loupan/20040464.html" target="_blank">鄄城金地首府</a> <p>平均价格 : <em>4300元/㎡</em></p> <p>位置 : <i>鄄城人民广场北,县人民医院西。</i></p> <p>热线 : <em>400-683-0099 转 13989</em></p> <a class="btn" href="http://heze.focus.cn/loupan/20040464.html" target="_blank">楼盘详情</a> </div> </div> <em class="loupan-sale">鄄城县</em> <span class="loupan-price">4300元/㎡</span> </li> <li class="clearfix"> <div class="loupan-name"> <a class="name" href="http://heze.focus.cn/loupan/20039440.html" target="_blank">天华公馆</a> <div class="newest-tip"> <i class="arrow"></i> <a class="title" href="http://heze.focus.cn/loupan/20039440.html" target="_blank">天华公馆</a> <p>平均价格 : <em>5000元/㎡</em></p> <p>位置 : <i>中华路与昆明路交汇处向西500米(中华路与银川路交汇处)</i></p> <p>热线 : <em>400-683-0099 转 16493</em></p> <a class="btn" href="http://heze.focus.cn/loupan/20039440.html" target="_blank">楼盘详情</a> </div> </div> <em class="loupan-sale">牡丹区</em> <span class="loupan-price">5000元/㎡</span> </li> </ul> </div> </div> </div> <script type="text/javascript" src="//static1.src.focus.cn/assets/v10.1.97/js/suggestion.js"></script> <script type="text/javascript" src="//static2.src.focus.cn/assets/v10.1.97/js/news-detail.js"></script> <script type="text/javascript" src="//static4.src.focus.cn/assets/v10.1.97/js/news-slider.js"></script> <script> ;$(function(){ changeHref($("#zyb")); function changeHref($element){ //element是jQuery对象 if(!$element){ return } $element.find("a").bind("click",function(){ var $ele=$(this); if($ele.attr("data-init")!=="true") { var href="http://go.focus.cn/url="+$ele.attr("href"); $ele.attr("href",href); $ele.attr("data-init","true"); } }); } var action = "detail"; var form_id = ""; if(action == 'preview'){ $( '#j-pagination-news a').bind('click', function(event){ 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